Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 28 of 74

Author archive for Rachel Kirkpatrick Boucher

November 23, 2015

Lean Cuisine Scales New Messaging with an Art Wall

Following a dramatic rebrand this summer, Lean Cuisine on Oct. 26 activated an art installation at Grand Central Terminal’s Vanderbilt Hall aimed at reducing the negative emotions and anxiety women associate with the bathroom scale. Artist Annica Lydenberg helped bring the brand’s new messaging to life, which is shifting away from “dieting” and instead “advocating...

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November 13, 2015

Uniqlo Promotes its Chicago Store Opening with Train Parties

Japanese clothing retailer Uniqlo took commuter events to a new level with a total train takeover to promote the opening of its first Midwest store in Chicago. The brand wrapped a Chicago Transit train in graphics and hosted consumers on 15-minute party loops (on the El, Downtown Loop) while delivering messaging and serving up prizes....

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November 9, 2015

Brand USA Tightens Up its Content Strategy

For the second summer in a row, Brand USA, a public-private organization that promotes international travel to the U.S., sent teams of international travel influencers on content-gathering great American road trips. This year the brand targeted new areas of the country and re-structured the program to generate more consistent content results for its online channels....

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November 2, 2015

Amtrak Whisks Travelers Away in a Teleporter

New York City’s Penn Station is a more than 100-year-old architectural landmark and busy railroad hub. So imagine the surprise and delight of Amtrak train travelers when they came across a futuristic “Teleporter” that whisked them away instantly to another city. The experience, activated in the Amtrak Rotunda at the station Sept. 14-25, helped Amtrak...

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October 21, 2015

Three Trends Shaping the Evolution of Green Events

There was a time when “going green” simply meant eliminating paper waste, recycling and shutting off lights. While that is still true today, the definition has expanded greatly. Event industry leaders are taking a holistic approach to the issue, looking at sustainability in terms of the whole life cycle of an event and the trickle-down...

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