Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 27 of 73

Author archive for Rachel Kirkpatrick Boucher

November 2, 2015

Amtrak Whisks Travelers Away in a Teleporter

New York City’s Penn Station is a more than 100-year-old architectural landmark and busy railroad hub. So imagine the surprise and delight of Amtrak train travelers when they came across a futuristic “Teleporter” that whisked them away instantly to another city. The experience, activated in the Amtrak Rotunda at the station Sept. 14-25, helped Amtrak...

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October 21, 2015

Three Trends Shaping the Evolution of Green Events

There was a time when “going green” simply meant eliminating paper waste, recycling and shutting off lights. While that is still true today, the definition has expanded greatly. Event industry leaders are taking a holistic approach to the issue, looking at sustainability in terms of the whole life cycle of an event and the trickle-down...

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October 15, 2015

How Goodyear Boosted Employee Engagement

For Goodyear, the sponsorship of the new Akron Marathon Rubber City Race Series Half Marathon & 10K wasn’t just an opportunity to engage and support the community in which its global headquarters is located. The sponsorship also offered an opportunity to boost engagement within—starting with the brand’s employees in the lead up to race day...

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October 13, 2015

AOL Supersizes the Mobile Experience

Kicking off Advertising Week in New York City on Sept. 28, AOL had a “big” story to tell as illustrated by hosting its Future Front 2015 event (a follow-up to last year’s Programmatic Upfront) at Basketball City, Pier 36. The brand wanted to paint a bigger and thus clearer picture of the industry and its...

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October 7, 2015

Pandora Throws a Block Party for Listeners in L.A.

Pandora on Aug. 15 hosted a line-up of six chart-topping artists and offered a platform for nine sponsors to activate during Summer Crush, a free event for Pandora listeners in Los Angeles. Using the streaming service’s proprietary algorithm as a targeting tool, invites were directed to music fans that listened to Jason Derulo, Steve Aoki,...

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