Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 22 of 69

Author archive for Rachel Kirkpatrick Boucher

December 10, 2015

Tips for Working with Celebrity Chefs in Events

In the consumer activation space, celebrity chef partnerships can not only help generate buzz for events, they can use their “expert” status to legitimize marketing messages. Earlier this year, legendary canned meat product SPAM leveraged a celebrity chef partnership with the Food Network’s Sunny Anderson to promote creative and high-end uses for the product. The...

read more

December 9, 2015

Five Tips for Leveraging Real-Time Video to Build Event Buzz

As photos give way to video as the sharable medium of choice, event marketers are leveraging real-time content to build buzz-generating stories around their experiences. Here, Ben Kaplan, ceo of PR Hacker, and presenter at EventTech 2015, takes you inside 9Lives cat food’s re-launch of its “spokescat” personality Morris the Cat at the South by...

read more

December 4, 2015

How to Turn a Single Event into a Viral Sensation

What do Hero Cat, Psy’s “Gangnam Style,” and a make-out session during the 2011 Vancouver riots, the picture of which was one of the three most published photos in the world that year, have in common? Each of the scenarios went viral, earning billions of views. But as Ben Kaplan, ceo of PR Hacker explains,...

read more

November 23, 2015

Lean Cuisine Scales New Messaging with an Art Wall

Following a dramatic rebrand this summer, Lean Cuisine on Oct. 26 activated an art installation at Grand Central Terminal’s Vanderbilt Hall aimed at reducing the negative emotions and anxiety women associate with the bathroom scale. Artist Annica Lydenberg helped bring the brand’s new messaging to life, which is shifting away from “dieting” and instead “advocating...

read more

November 13, 2015

Uniqlo Promotes its Chicago Store Opening with Train Parties

Japanese clothing retailer Uniqlo took commuter events to a new level with a total train takeover to promote the opening of its first Midwest store in Chicago. The brand wrapped a Chicago Transit train in graphics and hosted consumers on 15-minute party loops (on the El, Downtown Loop) while delivering messaging and serving up prizes....

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |