Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 18 of 73

Author archive for Rachel Kirkpatrick Boucher

May 7, 2016

Best of EMS 2016: Day Three

Brand Activations, Sports Marketing and Mobile Tours The final morning at EMS 2016 kicked off with a “tequila sunrise” for those who got swept up in the Motive Mile High Mayhem bar crawl in the RiNo district the night before. But with a satisfying breakfast of muffins, bagels, cereals, fruits and copious amounts of coffee,...

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May 5, 2016

Best of EMS 2016: Day One

Virtual Reality, Event Blueprints and Experiential Marketing Ahhhhh, Denver. This year’s Experiential Marketing Summit host city might have a lot going for it on the outside (c’mon—the mountains, the spring skiing, the cannabis), but inside the Colorado Convention Center, there was plenty to see and do, too. EMS roared to life with three afternoon workshops offering, among...

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May 5, 2016

Three Tactics AMC Used to Promote ‘Preacher’ at SXSW

AMC kicked off the consumer marketing campaign for its new series “Preacher” at SXSW with an installation depicting the upside-down world the characters inhabit. Based on a cult comic book franchise, the series is a dark comedic drama that follows West Texas preacher Jesse Custer who has unusual powers. Located on the corner of Red...

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May 3, 2016

Five Steal-Worthy Strategies from the Tourism Industry

Just like any brand or business, the tourism industry has its share of marketing challenges. From perception problems to off-season slumps, many are turning to experiential strategies to give their local economies a boost. Here are five steal-worthy ideas from the tourism and travel sector: 1. Activate an unexpected adventure. Experience Kissimmee, the marketing arm...

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April 18, 2016

HBO Live Wires the Hall of Faces from ‘Game of Thrones’ at SXSW

HBO upped the tech ante during SXSW with a “Game of Thrones” experience that brought to life the macabre Hall of Faces scenes ahead of the season six premiere on April 24. Located at West 5th and Lavaca streets, the brand transformed the venue’s outward façade to make it look like the House of Black...

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