Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 18 of 79

Author archive for Rachel Kirkpatrick Boucher

December 23, 2016

Throwback Events Promote JetBlue’s Service to Palm Springs

A 1960s-inspired travel agency pop-up and gate-side fashion show helped JetBlue celebrate its inaugural flight from New York City to Palm Springs for the season. The events, which took place Nov. 11-12, were inspired by the brand’s custom RetroJet put in service for the seasonal flights to the warm California oasis. It also paid homage...

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December 9, 2016

Five Ways Intuit QuickBooks Increased Conference Networking

Three years ago, finance and tax software brand Intuit created QuickBooks Connect, a conference designed to transform the perception of QuickBooks in the marketplace from a piece of software to a small business solutions ecosystem. To further its brand mission this year, QuickBooks offered its four target attendee groups (accountants, small business owners, developers and...

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November 15, 2016

Century 21 Events Highlight Real Estate Agents of the Future

To position itself at the forefront of the real estate space and, perhaps, recruit some top talent, Century 21 Real Estate created Agents of the Future, a b-to-b event that invites top real estate professionals (from any and all companies) to network and learn about the future of the business. Two events, which included special...

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