Jessica Heasley

Author archive for Jessica Heasley

January 28, 2010

Brands Leverage Fitness to Make the Mind-Body Connection

Now that obesity is one of America’s top-of-mind issues brands that make fitness a creative part of their event programs can win mindshare change perception and even help their targets shed a few pounds. Putting some muscle behind your commitment to healthy living isn’t always a walk in the park though.

read more

January 28, 2010

Activating Year-Round at Vacation Destinations

Tourist destinations can be attractive marketing venues especially when they’re home to tournaments festivals and annual events that boost attendance. But executing events at resorts requires a hands-on year-round commitment even if the focus is making connections during high-traffic season. Keeping things as fresh and creative off-peak is as important as during the main events....

read more

January 28, 2010

Five Must-Have Merger-Proof Contract Clauses

XM merged with Sirius in February. Enterprise Rent-A-Car bought Alamo and National in April. AT&T Bell South and Cingular Wireless finally made the marriage official in December. (For the moment anyway.)

read more

January 28, 2010

Immersive Contests: Finding the Balance Between Brand Engagement and Overload

Perhaps it’s the success of American Idol and Dancing with the Stars those months-long contests that demand participants give it their hearts and souls. Those shows’ stellar ratings just might be the reason more brands are engineering long-term live events that ask consumers to devote their time energy and creativity sometimes for weeks or even...

read more

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2018 Access Intelligence, LLC – All Rights Reserved. |