Jessica Heasley

Author archive for Jessica Heasley

January 28, 2010

Five Must-Have Merger-Proof Contract Clauses

XM merged with Sirius in February. Enterprise Rent-A-Car bought Alamo and National in April. AT&T Bell South and Cingular Wireless finally made the marriage official in December. (For the moment anyway.)

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January 28, 2010

Immersive Contests: Finding the Balance Between Brand Engagement and Overload

Perhaps it’s the success of American Idol and Dancing with the Stars those months-long contests that demand participants give it their hearts and souls. Those shows’ stellar ratings just might be the reason more brands are engineering long-term live events that ask consumers to devote their time energy and creativity sometimes for weeks or even...

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