Video Tour of the P&G Family Home
The CPG giant turns a conference center into a home away from home for U.S. athletes and their families
Dan Hanover | Tuesday, February 23, 2010
Taking over the USOC family program from now-departed sponsor Bank of America, the consumer product giant has turned a conference center on West Hastings Street into a “home away from home” for U.S. athletes and their families, in the process bringing to life nine of its top brands. Open from 11 a.m. to 11 p.m. each day, the pop-up experience serves as “a quiet oasis away from the chaos of the games for athletes and their families,” said Janet Fletcher, associate marketing director for the P&G Olympic Team, while giving EM a tour in Vancouver. For the full story, click here.
Current Discussions
+ EM Industry Search
Locate the Industry's Leading Partners
EM's online directories offer direct access to the event industry's most trusted vendors, suppliers, venues and more.
Event Supplier Select Vendor Selection and RFP Tool
The event and trade show
RFP tool.
+ EM RIGHT NOW
+ Event Marketer Gallery
Coke Olympic Interactives go Gesture-based
Consumers step inside the video games at Coke’s theme-park fan experience
Video Tour of the P&G Family Home
The CPG giant turns a conference center into a home away from home
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
2009: The Year in Review
The highs, the lows and more than 67 industry trends that rose from the ashes.
+ Webinars
- 5 Secrets to Working Effectively with Procurement
- Event Marketing for the Luxury Set
- Social Media Recipe for Event Planning
- Integration of Experiential: How Disney Parks Grabbed Attention, Drove ROI and Made Their Marketing a Celebration to Remember
+ WhitePapers
Connect with Event Marketer
