Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly series, EM’s own Ken Briodagh will collect and codify the hottest, newest, most interesting, best (and sometimes worst) technological doohickeys available to you. We’ll even rate them for you on a scale of (“Skip it”) to (“Do it now”).
It’s 2014, space travelers, and for the first Tech Report of the year, we’ve decided to bring you an insider’s look at some of the best and brightest options in digital display technology. If your live marketing is the face of your brand to your clients and customers, the display is the face of your campaign. These days, the options for interactive and informative displays are as countless as grains of sand, but the most interesting and fastest growing categories are interactive storefront-style displays, gesture-based no-touch swiping displays, large-format multi-touch displays and gigantic-format projection. Here, we’ve brought you some of the leaders in these areas.