Sparks Archives - Event Marketer
Google’s CES Booth Offers Demos, Meditation and a Theme Park Ride
Google’s assignment for CES was to highlight the full range of capabilities of Google Assistant. So it used 18,000 square feet of street-level space to set up a range of vignettes to show off how the digital personal assistant works in everyday life. Among them: On the Go, a Las Vegas-themed diorama where asking Google...
Google Takes CES Attendees on an Amusement Park-Style Ride
After several years with a minimal presence at CES, Google came back in a big way in 2018. For its follow-up presence, the brand built another two-story structure with a total of 36,000 square feet of event space. The narrative through line: How people can use Google Assistant through all of the twists and turns...
Google Brings the Cloud to Life with Five Tech-Fueled ‘Neighborhoods’
For the latest installment of its annual event, Google brought Google Cloud to life at San Francisco’s Moscone Center. More than 31,000 guests came together for a week of keynotes, chats, spotlight sessions and hands-on demos. A key feature was the Showcase, which comprised five “neighborhoods” with 16 different zones designed to highlight Google Cloud’s...
Google’s Assistant Playground was an awesome ride for attendees
The trade show landscape is evolving and involving more consumer-centric experiences. Google took that trend and rode with it—literally—with the Google Assistant Playground that this year involved a Disney-inspired ride. 2018 was Google’s re-entry into the CES landscape after several years of having a minimal presence at the show. Flash forward to 2019 and Google...