Agency: Sparks

When HP made the decision to split into two companies, the launch of its new brand, Hewlett Packard Enterprise (HPE), had to make a splash. To make it happen, the brand painted London HPE green with its new logo and branding to generate buzz for Discover London 2015, HPE’s semi-annual open forum business conference. At […]

I/O, Google’s annual developer conference, is one of the best events marketers have never heard of. To accommodate the thousands who want to go to each year but can’t—recent I/Os have sold out all 6,000 seats in less than 30 minutes—the event has become much more digital. The conference now reaches millions of developers, virtually, […]

The YouTube 360 Theater leveraged its prime spot in the Sandbox demo area of Google’s Zeitgeist conference to re-create the viewing experience of a YouTube 360 video. The large-scale installation showcased video footage using a 360-degree projection that immersed attendees as they entered the space. Attendees also could experience 360 content in the YouTube app […]

Google has always been about bringing the smartest folks in the world to play in its sandbox, and the YouTube Kaleidoscope activation inside the Sandbox at 2014 Google Zeitgeist was designed to do just that by immersing attendees into the power of the YouTube channel through a curved multi-touch wall with 11 screens controlled by […]

When the exchange of great ideas is at the heart of your event, sometimes it’s best to get out of the way and let the magic happen. Google’s design approach to its annual I/O developer’s conference did just that, with an effortless blend of communal spaces, welcoming exhibit elements and blank canvases that, altogether, invited […]