Agency: Sparks

Google I/O presented a “grown up” face to the developer community, an aesthetic built on a carefully crafted theme using light, surface and movement to create a consistent look and a more enjoyable experience for Google users. The more subdued approach, “Material Design,” offered a warm and hip aesthetic, a departure from the brand’s scrappy, […]

The LG Experience at the NCAA Final Four Bracket Town fan experience was a 5,000-square-foot space spotlighting LG’s new 3D televisions, mobile phones and home appliances. LG handed visitors a barcoded, scannable Fan Pass that they could use to “swipe in” at the various areas of the exhibit. The more swipes they logged, the better […]