Sparks Archives - Page 4 of 5 - Event Marketer
GE Water Drops Trade Shows for a Proprietary Tour
Water is vanishing from the earth at alarming rates and municipalities are scrambling to find a solution. As a result, water technology companies are poised to see a 15 percent boost in sales in the $1.8 billion industry. The marketplace was primed and ready, but it was still one of the biggest gambles of the...
Palm and Partners Activate Race-Themed Demos
Credit the blossoming event marketing unit at Sparks for Treo’s 700p Summer Launch Series, a fully integrated high-touch event program conceived around the idea of speed, a main product attribute as well as a key marketing platform for partner (and NASCAR sponsor) Sprint. Private events held at hip and trendy venues in six cities took...
SAP Re-engineers Sapphire Now with Customer Focus
SAPPHIRE NOW is a perennial example of the best in b-to-b event marketing, and last year SAP found a way to take its well-known campus format to the next level by using its expertise in evergreen experiences to give its customers some sweet ROI for their time. SAP is a leader in the realm of...
LG Live-Wires its NCAA Final Four Fan Experience
Fan festivals at major sporting events have evolved over the past decade to become major attractions (and major marketing opportunities) in their own right. After all, for many attendees who can’t attend the actual big event, a day spent at the Super Bowl, MLB All-Star Game or Daytona 500 fan fest can be almost as...