Momentum Worldwide Archives - Page 3 of 6 - Event Marketer

Momentum Worldwide Archives - Page 3 of 6 - Event Marketer

December 16, 2015

Amex RFID Bands Capture Personalized Content for Tennis Fans

American Express has been a sponsor of the US Open Tennis Tournament since 1994, and with a 20,000 square-foot event footprint, the brand is hard to miss. But with great power comes great responsibility. If Amex was going to maintain its reputation as a top dog at the event, it needed to know which engagements...

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December 15, 2015

HP Leverages Acrobatic Troupe to Promote New Laptop

In March 2009, HP unveiled its first TouchSmart multi-touch laptop in New York City with a high-energy dance troupe performance designed to encourage consumer interaction with the product while associating touch technology with the HP brand. HP targeted the New York market for the activation in order to tap into the city’s built-in national stage....

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November 23, 2015

AOL Bites into the Big Apple with Concert Benefiting Schools

If New Yorkers are talking about it, everyone’s talking about it—which is exactly why AOL cruised into the Big Apple to get folks talkin’ about the new 9.0 Optimized version. At the center of the AOL Concert for Schools campaign was a free Dave Matthews gig on Central Park’s Great Lawn, but the campaign began...

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November 20, 2015

Nike Competition Lights a Fire Under Young Runners

A month before Athens went flame-on, Nike was on the streets of New York City with a grassroots program that tied its new Speed product line to summer, running and community competition. Mimicking the Olympic spirit of friendly competition, the six-day Speed Showdown took advantage of rivalries among New York’s five boroughs to find the...

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November 19, 2015

Amex Concert Series Gives Cardmembers the Blues

American Express complemented its Grand Ex Award for US Open Live with recognition for this music-flavored proprietary program for the Blue credit card. Blue Jam Sessions focused on Los Angeles, which offered the opportunity to both expand the Blue line and connect with influencers in a market led by elite tastemakers. During Grammy Week, Amex...

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