Momentum Worldwide Archives - Page 5 of 7 - Event Marketer
Monsanto Engages Growers with Film, Exhibit Stations
To educate America’s growers about its farming technologies, Monsanto took to the road with the message “Our Science Your Success.” In an 18-wheel mobile technology unit, Monsanto visited rural communities, agricultural trade shows and other events. Visitors were greeted by a 53-foot expandable trailer, which unfolded into a 14-seat HD movie theater, and offered 1,000...
Marriott Rocks a Times Square Installation
When Marriott Hotels and Resorts needed to generate buzz and awareness about its new guest room enhancements last September, the brand decided to bring the new room to the people. In its first major push into event marketing, Marriott pulled out all the stops for the mSpot, a four-day extravaganza in Times Square featuring a...
Pontiac Revs Up Drivers Via ‘Apprentice’ Sponsorship
Pontiac used its sponsorship of NBC’s “The Apprentice” to spread awareness of its all-new Solstice roadster. It was all designed to pump up demand for an early order program that would build buzz around the first 1,000 Solstices available to the general public. One of the tasks on the show focused on teams of contestants...
American Express Creates High-Tech Tennis Artistry
The art of integrating technology into a live experience is one of making it integral to the experience, and for the US Open Tennis Championship, American Express did just that. Through the integration of seamless technological innovations, the brand brought each fan’s passion for the sport to life in vibrant color. Game. Set. Match. This...