Agency: Momentum Worldwide

With thousands of fashion insiders racing through to attend the next fashion show, perhaps no place is as hectic as the lobby at Lincoln Center during Mercedes-Benz Fashion Week. This year, however, three dramatic 10-foot tall American Express Instagram towers gave them reason to pause. Photos submitted by attendees on-site and by Instagram users nationwide, […]

Happiness is always better shared, and through its “Share a Coke” campaign, Coca-Cola took this idea to the next level. Many consumers today have begun to rely on connection technologies such as email and social media as a substitute for human connection, and Coca-Cola sought to resolve this through a shared, personal experience. Leveraging an […]

American Express’ activation at Pinehurst, home of the 2014 US Open, was as smooth as a well-honed golf swing that landed the financial services company straight into the digital age with the MyOpen Pass RFID Experience. The engagement allowed cardmembers to digitally capture their visit in a relevant, shareable and personalized way while connecting to […]

American Express has been a partner of U.S. Open Golf Championship since 2006. This year, the brand wanted to offer fans a deeper engagement with its brand through a wearable tech solution that allowed it to tie the entire American Express experience together for fans—before the event, during the event within its 80-foot by 80-foot […]

Planters’ Naturally Remarkable Tour was designed to spread the brand’s sustainability message and get samples to consumers in 16 cities. For the effort, which lasted from February through August, Planters transformed a 25-foot Isuzu biodiesel truck into the peanut-shaped vehicle called the Nutmobile. The experience included a photo op with Mr. Peanut—attendees could download photos […]