Momentum Worldwide Archives - Page 7 of 7 - Event Marketer

October 15, 2015

Amex Fuels Rivalry Amongst Small Business Owners

If there’s one thing all small business owners have in common, it’s a competitive spirit. It’s what drives them to turn their dreams into successful small businesses, and those successful small businesses into thriving competitors in their local markets. American Express OPEN knows what makes these small business owners tick, so for its 2014 Consumer...

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October 13, 2015

American Express Refreshes it US Open Experience

American Express is a long-time sponsor of tennis’ US Open, but the brand was looking to reinvigorate its on-site activation. The result: the 2,500-square-foot US Open American Express Fan Experience. For starters, American Express came up with the Court Curator, an interactive touchscreen app that created an individualized itinerary for attendees. It informed fans of...

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