Agency: Momentum Worldwide

American Express has been a partner of the US Open tennis championship for a quarter century, but its 2018 activation upped the ante with a gee-whiz AR setup that was equal parts entertainment, competition and art. At the heart of the 20,000-square-foot Super Rally experience was this question: What would happen if a digital experience […]

Though 5G wireless technology is poised to change the world as we know it, from self-driving cars to telemedicine to gaming to smart home devices, most people are unaware of its true capabilities. Verizon set out to address this disconnect through presenting 5G as something consumers could touch, see and experience, while driving home the […]

American Express’ sponsorship of the US Open is legendary. Its secret weapon involves getting cutting-edge technology into the hands of tennis fans that brings them closer to the game and players they love. The sponsorship program in 2018 was no exception. The brand took augmented reality and virtual reality and moved it beyond the confines […]

When Coca-Cola altered the formula of its Coke Zero product, fans weren’t having it. They took to social media in droves to share their contempt for the change. But, confident in the quality of its new beverage, Coke Zero Sugar, the brand accepted this challenge head-on, embarking on a nationwide sampling tour to persuade millennial-aged […]

American Express has long supported small business owners through its one-day annual Small Business Saturday program that offers cardmembers rewards for shopping locally. This year, the brand took its efforts a step further with the new Shop Small 2x Rewards, a campaign that threw some heavy weight behind the effort in the form of NBA […]