Posts tagged with ‘Wilson Sporting Goods’

October 11, 2021

How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival

Some good news for a change: Retail store openings are outpacing closures this year. After the pandemic dealt what appeared to be a death blow to brick-and-mortar retail in 2020, the sector is quickly recovering and talk of the “retail apocalypse” is largely in the rearview window. Much of this revival can be attributed to...

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September 6, 2021

How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. This year’s competition, taking place Aug. 30-Sept. 12, is being held at 100 percent capacity for attendees that have shown proof of at least one dose of a COVID-19...

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January 11, 2018

Wilson’s Mobile Museum Offers Consumers an Intimate Look Inside the Football

It’s a seemingly simple leather ball that is kicked, tossed and caught on youth, college and professional football fields across the country, but there’s a rich story to be told for this product that’s as American as apple pie. For Wilson Sporting Goods, which has supplied the Official Leather Game Football for the NFL since...

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