Posts tagged with ‘small business’

January 25, 2017

Brands Leverage Experiential to Connect With the LGBTQ Community

When the rainbow flag was raised in 2011 in celebration of the Marriage Equality Act, it marked a critical shift in the way Americans perceive the lesbian, gay, bisexual, transgender and questioning (LGBTQ) community. And brands didn’t waste any time incorporating the spirit of acceptance into their event marketing strategies. LGBTQ events today have become...

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