Posts tagged with ‘measurement benchmarking report’

March 27, 2019

Study: Event Marketers Make Some Shifts for 2019 in What They’re Measuring and How

There are some notable shifts in how marketers are approaching measurement this year. According to findings from the 2019 Measurement Benchmarking Report, consumer marketers are relying more on at-event data collected by staff using tablets with registration software than they did last year. The results show 61 percent of consumer marketers will use these at-event...

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