inclusivity Archives - Event Marketer

inclusivity Archives - Event Marketer

Posts tagged with ‘inclusivity’

December 27, 2021

These Cause Marketing Activations Were Built to Align with Consumers’ Evolving Priorities

Between climate change, widespread racial injustice, deeply divided political lines and, oh yeah, that pesky global pandemic we’ve been battling, it’s more critical than ever for brands to prove that they support causes that are bigger than business. And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept...

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June 21, 2021

Eight Cause Marketing Activations That Reflect Consumers’ Shifting Priorities

Brands have leveraged cause marketing tactics to earn consumer loyalty for years, recognizing that younger generations in particular make purchase decisions based on a company’s ethos and whether its values align with their own. The most successful brands have walked the walk by supporting causes not with their words, or even donations, but with action....

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