Posts tagged with ‘golf’
Three Production Lessons from the Ryder Cup Main Stage Ceremonies
The storied Ryder Cup, held in September at the Black Course of Bethpage State Park in Farmingdale, NY, was not without its headline-making moments beyond the game of golf. Widely regarded as the Super Bowl of the sport, the tournament, which is played every two years globally and every four years in the U.S., featured...
From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships
The Players Championship is starting next week, and brands are teeing up an array of experiences for fans to enjoy. With the tournament billed as having “something for everyone” and the PGA Tour underway, we looked back at last season’s fan engagement and activation strategies to glean four ideas to make every shot count.
How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’
Topgolf doesn’t usually launch products, so when The Sure Thing club came about, the entertainment brand needed to take a big swing. Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to...
Field Report: Inside the ‘Once-in-a-lifetime’ Mercedes-Benz Experience at the Masters
Tickets to the Masters are some of the most coveted in all of sports. Some golf fans wait years to be chosen by the ticket lottery. But through its exclusive hospitality experience, Mercedes-Benz offers its VIP customers a “once-in-a-lifetime” opportunity to attend the Masters, which this year was won by Scottie Scheffler for the second...