Posts tagged with ‘gas station’

September 18, 2025

How a Viral Gen Z Hoodie Brand is Maximizing Signage on a Pop-up Tour

The Dandy Gas Station Tour activation is hard to miss. Peaches and pinks, checker patterns, retro serif fonts, and other eye candy, like a classic car or a branded bus parked out front, offer a no-filter experience for eager superfans who’ve lined up for exclusive merch and photo ops with the viral e-commerce clothing brand....

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June 11, 2025

How Coffee Candy Brand Kopiko Fueled Gen Z Love (and Rides) in L.A.

Be it the state of the economy or the fact that too fancy a splash can sometimes wash away a message, more brands are turning to service destinations for p.r. stunts. Think: Takeovers of car washes, diners and, as we saw at Coachella this year, gas stations. And that’s precisely where Indonesian brand Kopiko and...

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