Bulleit Archives - Event Marketer

Posts tagged with ‘Bulleit’

June 6, 2019

EM Executive Chat: Inside Bulleit’s Word-of-Mouth Marketing Strategy

Bulleit’s anti-advertising approach involves leveraging local cultural invents like Tribeca Film Festival, where it can engage with the ‘creative class’ When marketing to the creative class is a primary campaign objective, building experiential activations at film festivals is a worthy path to engagement. And for bourbon brand Bulleit in particular, which concentrates on penetrating local...

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