Social Media Top Tip: Social Currency

In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. The definition of “social...

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Video Content: Top Tips From Reel Summit 2014

Digital media is a many-headed beast, and we at EM know you’re trying to crack the code. So we packed our bags and headed to San Francisco to check out the Reel Video Marketing Summit,...

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Survey: Mobile Adoption Still Weak Among Event Planners

Mobile app developer QuickMobile and the IMEX Group, which runs meeting and incentive travel exhibitions IMEX in Frankfurt and IMEX America, recently published a global research study designed to identify trends in mobile app adoption...

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Esquire Brands Host Manly Style Event

Style events aren’t just for female fashionistas. The recent explosion in the menswear blog community is proving that guys, too, are becoming more interested in discovering brands, developing their personal style and enjoying a shared...

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Live from Salt Lake: The Final Stretch

With a menu of Salt Lake restaurant and bar recommendations under our belts thanks to Thursday night’s Dine-Around, we rested up and embarked on the final stretch at EMS. Rob Pace, senior vp-marketing and events...

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LIVE FROM SALT LAKE: AFTER THE AFTER PARTY

Baby Boomers often say that if you remember the ’60s, you weren’t there. The same could be said of the first day at EMS—but minus the psychedelic influences. Between the morning workshops, the afternoon keynote...

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LIVE FROM SALT LAKE: EVERYTHING YOU MISSED AT EMS

It was a bumpy ride into Salt Lake for most of us (you gotta love those white-knuckle mountain descents), but we all made it to the beautiful Grand America Hotel safe, sound and ready to...

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Brands Send Bloggers on the Open Road

Savvy marketers ranging from Mercedes-Benz, Amtrak, Uber and BrandUSA have latched onto a new way to engage bloggers and digital opinion leaders—by packing them up and taking them on a road trip. Spending a few...

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Pots of Gold: Are Brands Missing Out?

Forget sneaking into Starbucks or begging Bodega owners for mercy—if you’re ever in need of a restroom in New York City, a new service is now… at your service. Posh Stow & Go is New...

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