Partner Content Archive - Page 113 of 114 - Event Marketer
5 Tips for Qualifying Leads at Events
Events provide wonderful opportunities to spark connections that your sales team can use to build profitable relationships. And while sales teams can be persnickety, they do appreciate it when you hand them warm, qualified leads coming out of your event. Here are five ways to maximize lead qualification at your events.
The 3 Secrets to Throwing a Killer Event
As a marketer, you know how important it is to foster positive brand awareness. It’s your job, after all. But with today’s asymmetrical media, your job is a little tougher. People are harder to reach — and fewer engage — so you have to pull out all the stops. Thankfully, following these tips, your next...
Social Media and Events: Connecting the Dots
There are constant reminders everywhere telling us that social media is important for fully integrated event marketing success. That's a no-brainer, but what isn't as obvious is how event attendees use social media. Up until now, the questions about event social media use have been lurking under the radar, but our latest study uncovers the...
What Integrated Marketing Really Means in Events
As a marketer, you appreciate good storytelling. And you know the best brand stories transcend every consumer touchpoint, both online and offline. Therefore, integrated marketing has become a popular buzzword that encompasses a wide range of marketing objectives and initiatives. To debunk this buzzword and get your event marketing efforts truly integrated, let’s break down...