Motivate the sales force or sales channel Archives - Page 18 of 25 - Event Marketer
AMD’s Event Platform Caters to Digital Audiences
Semiconductor design innovator AMD created the Fusion Developers Summit to educate developers about the power of AMD Accelerated Processing Units (APUs) and promote concepts of heterogeneous computing. Its online platform, AFDS-D, extended the reach of the summit beyond the four walls of the physical event. Simu-live technology helped provide pre-recorded video content (technical sessions), which...
Genentech Sales Meeting Inspires Employee Pride
The primary objective of most sales meetings is to recognize achievement, celebrate the year and prepare for the next. Genentech’s 2013 national sales meeting, however, needed to be more than just “applause” for a year of strong sales. Its goal was to inspire pride in its employees and express what is behind all of their...
Ford Merges Futuristic Tech at the Detroit Auto Show
Ford’s blue oval trademark has symbolized America’s first car company since 1907, but at the 2012 North American International Auto Show in Detroit it represented that and more. It literally became a key to an enhanced Ford Auto Show experience for attendees who wanted to be able to influence their environment, participate in its creation,...
Hexagon’s Live Stream Engages Global Audiences
When Hexagon, a maker of design and visualization software for 3D modeling, saw that it was time to take its legacy user conference onto the web, live streaming was the clear way to go. But it needed to impress—as a leader in the virtual visualization industry itself, streamlined and seamless technology is an imperative for...