Objective of Event: Motivate the sales force or sales channel

Seminars with conventional proscenium staging can often leave audience members feeling distant and disconnected. At least that was how Mary Kay Cosmetics had felt about past Mary Kay Seminars, deciding this year—for its 50th anniversary—to “blow the socks off” the waves of more than 10,000 Mary Kay Independent Beauty Consultant attendees with a dramatic stage […]

The construct of an annual sales meeting is often a predictable one for attendees such as seasoned executives, who made up much of the 420-attendee list of the 2012 MasterCard annual Sales Leadership Meeting. This year MasterCard gave each attendee an iPad to borrow, preloaded with content and an app to support the experience on-site […]

Google Think Events inspire senior executives and cmos from its largest client companies to think differently about technology, their industry and marketing. In 2013, the events also demonstrated the power of mobile through a custom app that was fun and engaging and showcased how digital and mobile can change an entire event experience. Google’s custom […]

As Volkswagen prepared to unleash its new subcompact, the Up!, on Europe, the automaker wanted to get the buzz started. One key, of course, would be training all of its European sales personnel—a task VW set out to accomplish within a five-week period. So VW created a one-of-a-kind setting that would emphasize the car’s spirit and […]

VMware wanted to showcase its newest solutions to sales engineers, executives and marketers, so the virtualization and cloud infrastructure builder created a virtual platform that put its visitors’ needs on the top of the list. VMware’s Cloud Infrastructure Partner Launch combined on-demand media in multiple languages to give its partners the flexibility to watch the […]