Motivate the sales force or sales channel Archives - Page 20 of 25 - Event Marketer

October 22, 2015

Delphi Captivates Investors with 3D Storytelling

When you’re trying to convey innovation, PowerPoint is definitely not the medium to support the message. Delphi is a leading global supplier of electronics and technologies for automotive, commercial vehicle and other market segments, so when it came time for its second annual Delphi Investor Day event, this year held at Cipriani 42nd Street in...

read more

October 22, 2015

AOL NewFront Connects the Real and Digital Worlds

If the terms “omni-channel” and “second screen” don’t mean anything to you, it’s high time they should. Thanks to a near total proliferation of technology devices across every demographic and income bracket, consumers today are using their smartphones, tablets and apps more than ever before. And more than ever before, it’s become incumbent upon marketers...

read more

October 22, 2015

Google Think Series Offers Customized Experiences

Is it possible to deliver a personalized event experience to each and every one of your attendees? For its 2014 Think Event series, Google did just that with a customized event experience that amplified on-stage programming and entertained clients in a uniquely Google way. Using a series of custom-built experiential solutions, every attendee was taken...

read more

October 22, 2015

SAP Conducts Total Takeovers of Meeting Properties

In a brilliant move, the SAP Select event team studied its crown-jewel SAPPHIRE NOW event and used the key learnings from one event… to design another. To replace the “one size fits all” SAP SAPPHIRE model with a more personalized customer experience, SAP set out to combine the most successful elements of its entire events...

read more

October 21, 2015

Lexus Running Series Targets Active Demographic

Lexus has a strong reputation as a producer of dependable luxury vehicles. When the brand recognized it was struggling to appeal to a younger demographic, however, it took to the streets—on foot. Targeting drivers under the age of 44 with annual household incomes over $100,000, the brand established the Lexus LaceUp Running Series to entice...

read more

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2024 Access Intelligence, LLC – All Rights Reserved. |