Motivate the sales force or sales channel Archives - Page 22 of 25 - Event Marketer

October 20, 2015

Staples Hybrid Draws Near-Perfect Virtual Attendance

Hybrid sales events offer companies a cost-effective way to recognize top performers in a high-energy live environment while simultaneously motivating the rest of the sales force in a virtual setting. Those were key platforms for Staples’ Advantage Sales Meeting—a two-pronged event designed to be a place for sharing ideas, learning and networking for top-tier Staples...

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October 20, 2015

Oculus Connect Blends Conference with Hands-On Demos

Oculus may be all about virtual reality, but its first developer conference had two very real goals in mind—to keep those developing Oculus-compatible content and technology in the loop with upcoming Oculus technology and to excite developers about its products. It delivered on both counts. To attract current and potential developers, the conference featured keynote...

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October 20, 2015

MillerCoors Brews a Successful Distributor Conference

Miller Coors’ Distributor Convention is the most important two days of the year for the company, a chance to educate, motivate and demonstrate how the brand will “win in beer” during the key summer selling period. It’s a time for networking, rewarding outstanding performers and unveiling advertising and marketing plans, capped off by a good,...

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October 20, 2015

Aston Martin Delivers a Luxury Driving Experience On Ice

Aston Martin enjoys a worldwide reputation for understated style and elegance, qualities that shine through in its vehicles and in last February’s Aston Martin On Ice, a program that provided media, its top-selling dealers and owners the opportunity to test its dynamic driving fleet on, well, ice. This remarkable experience took place on a single-manufacturer...

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October 20, 2015

Weber Fires Up an Interactive Grill Academy Experience

The Weber Grill Academy Experience lived up to the brand’s tagline, For Grillers By Grillers. Its primary objective: to educate retailers on Weber product attributes and drive an increase in product sales and loyalty from store employees who have direct contact with the end user—those backyard grillers. From March through October, its 53-foot double expandable...

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