Introduce/launch a new product Archives - Page 25 of 84 - Event Marketer
Hulu Recreates the Iconic ‘Seinfeld’ Apartment
It’s been 15 years since “Seinfeld” ended its nine-year run, so when Hulu earned the rights to stream the TV cult classic it wanted to swiftly transport fans back into the heart of the series: Jerry’s apartment. The Seinfeld Apartment, a re-creation of the iconic domicile, was all about attendee-led storytelling with items they could...
Facebook IQ Live Tour Brings User Data To Life
For the launch of Facebook IQ, a new insights division, Facebook needed to bring consumer data to life in a way that would keep the attention of busy mid-level to senior-level advertising and marketing executives for a full day of learning. So Facebook built an explorable “neighborhood” with a park, market, café and more stocked...
Opel Turns a Launch Event into a Space Odyssey
Transforming a dealer event into a 24-hour “cosmic” experience, European automaker Opel’s Mission Astra launch event had attendees gazing at the stars from luxury bubble tents for a sleepover at a “space station” in Spain’s Sierra Nevada region where they were no longer dealers—they were astronauts. In shifts of 250, the 3,500 guests took part...
HP’s Influencer Strategy Boosts Millennial Engagement
Fact: 25 percent of young millennials buy technology products because they’re the cool new thing to have, not as a replacement or an upgrade. With that in mind, HP set out to showcase its Pavilion x360 notebook through a title sponsorship of pop star Meghan Trainor’s North American “That Bass” Tour. The program—which included a...