Introduce/launch a new product Archives - Page 84 of 84 - Event Marketer
Mary Kay’s Client Acquisition Tactic Gets a Makeover
The Mary Kay Makeover Day was the key digital experience during the Mary Kay Leadership Conference that encouraged Mary Kay Consultants to commit to hosting a party during Mary Kay Makeover Day 2014. It was set up to leverage and gather data that will help Mary Kay Consultants acquire new customers and provide consultants with...
Mercedes-Benz Takes Fashion Week Beyond the Tents
After a few years as the title sponsor of New York Fashion Week, Mercedes-Benz turned up the heat on its partnership with a couple of firsts. For one, it was the first time that Mercedes had unveiled a vehicle—in this case the new two-seat SLK roadster—at a fashion event. In addition, the automaker for the...
LG Experience at Final Four Fan Fest Nets Big Results
The LG Experience at the NCAA Final Four Bracket Town fan experience was a 5,000-square-foot space spotlighting LG’s new 3D televisions, mobile phones and home appliances. LG handed visitors a barcoded, scannable Fan Pass that they could use to “swipe in” at the various areas of the exhibit. The more swipes they logged, the better...
Hitachi Targets Two Demos with Facebook Concerts
W When Hitachi Global Storage Technologies was launching its G-Technology brand in the U.S. and Europe, the brand wanted to make Facebook growth a significant source of attention and awareness while launching the product line to two consumer groups—creative professionals and tech enthusiasts. To accomplish that, the brand created Tight Space, a series of live...