Introduce/launch a new product Archives - Page 82 of 84 - Event Marketer
Nissan Plugs New Vehicle with a Trampoline Race
To increase awareness around its sponsorship of the 101st Grey Cup Festival in Regina, Saskatchewan (it’s Canada’s largest single-day sporting event and one of the most anticipated festivals of the year), and drive excitement around the debut of the all-new 2014 Rogue, Nissan created The Nissan Rogue Touchdown Drive Challenge. Consumers were invited to jump...
Verizon Sends Summit Attendees Over the ‘Edge’
To get its employees jumping up and down about its new Edge plan, which allows consumers to upgrade their Verizon devices without down payments, contracts or upgrade fees, the company turned to a motion capture technology game that invited them to literally jump up and down. To play the game, attendees stepped in front of...
AT&T Cyber Lobby Gives HQ Launch Better Reach
AT&T’s product launches have traditionally been accompanied by an event in the lobby of corporate HQ to get employees excited. But the company recognized it could extend the excitement beyond its corporate campus to all of its 250,000-plus employees, so it introduced the AT&T Mobility Virtual Device Showroom. To build companywide buzz, AT&T emailed invitations and posted news stories and...
Audi Activates at Alcatraz to Motivate its Dealers
The goal was the same as it would be for any automotive dealer meeting: Fire up the dealers. But Audi faced a unique set of challenges. Another huge event taking place in San Francisco that weekend meant it would be nearly impossible to find hotel rooms for 400 or a space large enough to stage...