Introduce/launch a new product Archives - Page 80 of 84 - Event Marketer
Sony App Enables a Crowd-Controlled Drone
When it came time to for Sony to launch the new Sony Xperia C3 mobile phone, the brand headed off to a Pharrell concert in Istanbul with 25,000 of its closest friends. The event was GNC Fest ’14 and the order of the day was taking the most epic selfies ever. Sony worked side-by-side with...
MINI Puts a Playful Auto Show Experience into Gear
Every seven years MINI launches a new hard top in North America. For the 2014 release the automaker needed to show consumers how much fun a MINI can be, and moreover grab them right out of the aisles of the L.A. and New York Auto Shows so they could see for themselves how the interior...
Warner Bros. Takes Comic-Con Fans ‘Into the Storm’
The Warner Bros. film “Into the Storm” faced a veritable tornado of challenges, including a challenging subject matter and lack of built-in fan base. To raise awareness for the movie and get people excited for a movie about destructive weather, the studio set out to deliver an emotional experience that would result in social sharing...
Miele’s Aerialists Put a Multi-Sensory Spin on Laundry
Miele’s theme for 2014 was “Creating Fascination,” and the launch of its new W1 washing machines and T1 tumble dryers delivered on that promise with an event that had aerialists, tap dancers, acrobats and the W1 and T1 flying through the air. The goal of the event was to expand engagement, drive awareness and excitement...