Introduce/launch a new product Archives - Page 14 of 84 - Event Marketer
Kia’s Stunt Brings the Fashion Runway to the Raceway
To attract cutting-edge consumers and create buzz around its 2018 Stinger sports sedan, Kia staged a full-on drag race stunt at the most unlikely of settings: New York Fashion Week. Six celebrities, including model Joan Smalls, YouTube star Cameron Dallas and former baseball MVP Alex Rodriguez, duked it out (safely) on the track to see...
Dealers Take on MINI’s Hair-Raising Driving Demos
To get MINI dealership employees excited about the new 2017 MINI Countryman, the company decided to go against traditional automotive training protocol and design an experiential event. Getting behind the wheel made all the difference. Instead of typical classroom training, dealers embarked on a five-hour driving experience that delivered curriculum in the car, a glamping...
Mastercard House Celebrates the NYC Music Scene
Ahead of the launch of its “Start Something Priceless” campaign, Mastercard created an experiential retail environment leading up to the Grammy Awards that immersed cardholders, top pop artists, local musicians, media and influencers in a celebration of the New York City music scene. The five-day Mastercard House was designed as a throwback to the creative...
Fox Turns Fans into Agents to Promote ’24: Legacy’
Fox’s debut of “24: Legacy” received a coveted spot, airing right after Super Bowl LI in 2017. To generate excitement among fans of the original show and capture new audiences alike, the brand created an activation that would help it stand out against all the activities in Houston’s Discovery Park fan zone leading up to...