Introduce/launch a new product Archives - Page 13 of 84 - Event Marketer
LG’s Pop-up ‘Cinema House’ Offers Sensory Screenings
There’s nothing quite like watching a movie or TV show from the comfort of your own living room, but for most, the technology and the atmosphere at home can’t quite compare with a true cinema experience. To prove to consumers that it could bridge that gap with its cutting-edge OLED televisions, LG partnered with Dolby...
Siemens Hypes Smart Ecosystem with a Concept Mall
Siemens Home Appliances generates 50 percent of its annual sales at IFA, a Berlin-based consumer electronics show, so to wow attendees with its breadth of smart appliances and illustrate their ability to transform daily life, the brand created the Siemens Concept Mall. The exhibit included a variety of lifestyle vignettes that showcased the brand’s products...
Ford Thrills Car Lovers with Racing Demos, Showcases
Over the years, Ford has built a reputation for itself as a standout exhibitor at the SEMA Show, an annual trade event run by the world’s largest automobile aftermarket group. So to maintain its lofty status and demonstrate its commitment to supporting the $41.2 billion automotive aftermarket industry, the brand created a car lover’s paradise,...
Mastercard’s #ThankTheFans House Engages Music Buffs
The official card of the Grammy Awards since 2008, in 2017 Mastercard chose to amplify its new digital payments platform, Masterpass, by increasing the brand’s association with music. The product of that effort was the #ThankTheFans House, a pop-up experiential music environment within the iconic former Tower Records building in West Hollywood. Live performances by...