Mastercard’s #ThankTheFans House Engages Music Buffs

Mastercard’s #ThankTheFans House Engages Music Buffs - Event Marketer

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Mastercard’s #ThankTheFans House Engages Music Buffs

Case Study Details

Brand: MASTERCARD

Agency: OCTAGON

Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP

Year: 2018

The official card of the Grammy Awards since 2008, in 2017 Mastercard chose to amplify its new digital payments platform, Masterpass, by increasing the brand’s association with music. The product of…

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