Generate social media/viral buzz Archives - Page 75 of 111 - Event Marketer
Skyy Promotes 1800 Tequila Among ‘The Guys’ with Craps
Lots of Skyy’s 1800 super premium tequila is consumed as part of friendly games of chance before “the guys” head out for the night. Keeping with that theme, Skyy launched a combination of nightlife events aimed at urban consumers in Detroit and Oakland. The idea was to generate buzz and build loyalty in a way...
Vodafone Sets Off Edible New Year’s Eve Fireworks
With its New Year’s Eve activation in London, Vodaphone accomplished an industry first—an edible fireworks display. The program’s 360-degree multi-sensory experience engaged hundreds of thousands of consumers (and their taste buds) and showed them that the brand can accomplish the impossible, and help them do the same. Bigger is better. Vodaphone has put a decisive...
CES App Lets Attendees Build Their Show Map
Even some of the biggest trade shows in the industry have to work harder than ever to keep exhibitors coming back year after year. The 2011 Consumer Electronics Show last year developed a way to add value for its exhibitors with an app called MyCES that offered attendees an online interactive exhibitor directory, floor plan...
Microsoft Sets an Elaborate Stage for Xbox 360
The E3 Xbox 360 Media Briefing is an annual event that gives over 3,500 industry influencers a sneak peek into what’s next for the ubiquitous gaming and entertainment system. This year’s event featured Microsoft executives sharing the stage with top executives from Ubisoft and Electronic Arts, as well as 16 live demos, presented by 38...