Generate social media/viral buzz Archives - Page 73 of 111 - Event Marketer
Nokia Builds Music Connections on New Year’s Eve
We can never remember whether it’s love or music that’s referred to as the international language. Either way, Nokia set out to incorporate both of them as part of a big ol’ New Year’s Eve extravaganza. The objective? Use music to connect people around the world, and build Nokia’s reputation as a beloved brand. The...
Miller Lite Charters a Private ‘Taste Express’ Train
With their grassroots feel, Miller Lite’s “Save the Taste” ads were ripe for a live event translation. The brand delivered with a proprietary music property unlike any other. Miller chartered a private train, called it the Miller Lite Taste Express, and hired recording artist Gavin DeGraw to get on board and travel across the country....
TD Bank Distributes Small Gestures of ‘Free’
TD Bank got up close and personal with mid-Atlantic residents when it acquired and transitioned from the local Hudson United Bank to TDBN in New York, New Jersey, Pennsylvania and Connecticut. After an internal launch to employees in five key markets, TDBN free agents introduced the bank to the community via a community giveback called...
Sargento Cooks Up Buzz with Retailtainment Efforts
Sargento was after “food adventurers,” consumers who like to experiment with their recipes. To persuade them to try its Bistro Blends line of cheeses, Sargento decided on a three-pronged approach that would give those adventurers a chance to taste the goods, see them being prepared and fire questions at culinary experts. “The campaign was just...