Generate PR impressions (on social and traditional media) Archives - Page 72 of 114 - Event Marketer
Blizzard Releases StarCraft II in a Gamer’s Theme Park
The official unveiling of StarCraft II by Blizzard Entertainment needed to live up to the excitement surrounding its much-anticipated release. At the 2007 Blizzard Worldwide Invitational, the stage was set for a memorable debut. The event was designed like an indoor amusement park with different themed areas set up for gamers to explore. The StarCraft...
Best Buy Launches Guitar Hero III with Midnight VIP Parties
For its Guitar Hero III Launch, Best Buy was thinking big. From a charity component and midnight openings to a VIP party—it was on. The festivities were kicked off with midnight openings at stores across the country, giving consumers a chance to play the game on custom kiosks prior to release. The midnight opening at the...
Warner Bros. Activates a ‘300’ Ancient World in Petco Park
It was no small feat turning Petco Park, home of the San Diego Padres, into a re-creation of the ancient world showcased in the blockbuster film “300,” but Warner Bros. made it happen at an exclusive DVD launch party it held during Comic-Con last year. One of the biggest challenges was transforming the covered concourse-level...
Nokia and Partners Activate a Beverly Hills Demo Mansion
To promote the Nokia Nseries on the West Coast, Nokia invited area press, bloggers and retail partners to a bash at a Beverly Hills mansion. Upon arrival, guests were driven to the front door of the mansion in Nokia branded Smart Cars fitted complete with working GPS courtesy of the N95s. Inside, seven rooms in the...