Generate PR impressions (on social and traditional media) Archives - Page 71 of 114 - Event Marketer
Ameriquest Turns Press Event into a Stones Concert
The Stones’ 2005 world tour kicked off in style for members of the media and fans—with a surprise three-song performance by Mick and the boys at New York City’s Juilliard School. Pre-event press information indicated that the band would be giving a routine press conference to kick off its new tour, and the media (as...
Buena Vista Immerses Press in ‘Lost’-Themed Event
ABC’s “Lost” is doing a pretty good job of generating hype on its own. But when Buena Vista Home Entertainment was nearing the launch of the series’ first-season DVD, it was clear that no ordinary media event would do. “We wanted to create an event that got our talent, guests and the press to experience...
Cisco ‘Rings’ Stock Market Opening Bell Via Webcast
Looking to draw greater attention to its listing on NASDAQ, Cisco held the first-ever virtual opening bell ceremony. To kick off trading one day last August, Cisco employees “rang” the stock market’s opening bell via webcast from the company’s headquarters in San Jose, CA. To make it happen, a highly secure IP network was set...
DaimlerChrysler Surprises Press with Product Reveal
Dodge’s new muscle car made a big entrance at Detroit’s North American International Auto Show in 2005, as the brand reintroduced a model that hadn’t seen the streets in 30 years. A band played hits from the 1960s and ’70s to work the crowd leading up to the unveiling. The reveal began with a spokesperson...