Generate PR impressions (on social and traditional media) Archives - Page 70 of 114 - Event Marketer
Maxwell House Outfits Toll Booth Workers with Coffee
Maxwell House had to come up with a way to cater to consumers’ evolving caffeine palettes while maintaining its simple cup o’ joe appeal. So it created a new blend of 100 percent Arabica beans. All it had to do now was get it in consumers’ hands. The answer: Maxwell House launched the Brew Some...
McDonald’s Hosts Parking Lot Concerts for Millennials
McDonald’s needed a super-sized idea for reconnecting with young adults. (You know, those highly coveted yet squirrelly 18-to-24-year-olds with a finely tuned B.S.-meter that goes off at the first sign of old school-style marketing and advertising? Yeah, them.) So to show them that Mickey-D’s gets who they are and what they’re about, the brand tapped...
Adidas Debuts New Shoes with Low-Riders, Double Dutch
Adidas launched its new Megabounce shoe over the 2007 holiday shopping season through a unique try-on lounge that extended the footprint of Foot Locker stores throughout the city and provided a street-side and in-mall interactive. Three Bounce Lounges were positioned throughout New York City, including Times Square, Herald Square, Union Square, SoHo and Fulton Street....
General Motors Builds Show Buzz with a Bold Slogan
At the Chicago Auto Show last year, General Motors’ goal was to generate leads, increase foot traffic and boost sales for its 313 dealers in the Chicago area and northwest Indiana. GM wanted to make sure it stood out against its competitors at the show. It wanted to be bold and provocative, starting with its...