Generate PR impressions (on social and traditional media) Archives - Page 42 of 114 - Event Marketer
Smirnoff Connects with Social Media Influencers
Slick venues. Sophisticated drinks. Unforgettable nights. That’s what Smirnoff Experience was all about, as well as injecting some new life into its Smirnoff 21 Vodka and Smirnoff Ice brands. Both Diageo products had seen better days in terms of consumer awareness until the Smirnoff Experience, with its rockin’ party atmosphere, changed all that. For Smirnoff...
Air Force Uses Cutting-edge Tech to Reach Recruits
Signing up recruits during time of war is a challenge that the U.S. Air Force is overcoming by reaching its target (17- to 27-year-olds) through engaging experiences and cutting-edge technology. Its mission is to educate potential recruits about all aspects of the Air Force and show them that the Force is about much more than...
Toyota Uses Microsite to Track Drivers’ Travels
To prove that its FJ Cruiser is a badass off-road contender, Toyota hit the road, literally, sending three teams of professional drivers across the country to reach off-road enthusiasts at small local gatherings, large off-road expos and trail parks. To make the experience last long after the thrill of on-site ride-and-drive experiences were over, Toyota...
Verizon Concentrates on Community Pillars to Make Connections
Verizon’s How Sweet the Sound gospel competition really struck a chord with the African-American community, a segment that represents a high lifetime value and incremental revenue opportunity for the wireless provider. The goal was to drive emotional engagement with the brand by intersecting with three key pillars of African-American culture: community, music and church. Choirs...