Generate interest among influencers Archives - Page 49 of 74 - Event Marketer
Chevrolet Impala Cooks up a Private Press Experience
To provide a memorable experience to writers attending its media drive program for the launch of the redesigned Chevrolet Impala, and leave them with a lasting reminder of the new Impala’s bold rebirth, General Motors introduced them to the vehicle in a location where they would immediately associate it with iconic style and design: renowned...
CareerBuilder Activates Digital Mosaics at SHRM
The Society for Human Resource Management’s annual conference may be a real hootenanny, but it’s hard to top the excitement of a World’s Fair. CareerBuilder last June combined the best of both experiences into one show strategy when it chose the 1893 Chicago World’s Fair as the theme for its SHRM booth. The brand is...
NBCUniversal Goes Green with Facebook Campaign
To give its Earth Week campaign a boost of social currency across all 38 of its networks and at two live events, NBCUniversal turned to Facebook. The program, called the Share & Tell Campaign, encouraged fans to consider their consumption habits and participate in the “sharing economy” where they could post items that they no...
Activision’s Call of Duty Reveal Goes on 10-City Tour
Usually launches are reserved for leaders in media, but for Call of Duty’s Ghosts Global Multiplayer Reveal, the brand opened up to the world a 10-city tour that gave consumer influencers the ability to play with the new multi-player mode before release. The brand wanted to create a social media explosion among fans and boost...