Objective of Event: Generate interest among influencers

It’s not often that an event described as “nightmarish” would be deemed a success, but in the case of Warner Bros. and its pop-up carnival in Los Angeles promoting “It Chapter 2,” fear was the final destination. Designed to reignite some of the momentum that may have eroded in the break between the original “It” […]

Successful pop-ups use every minute of the day that they’re open, expanding beyond retail and into education and entertainment. Levi’s Haus Miami engaged an array of consumers and influencers over several months, making use of a vacant lot in Miami’s super trendy Wynwood Arts District while capitalizing on a banner season for the city. Open […]

To connect with its creator community during Black History Month, TikTok produced the #MakeBlackHistory summit, a three-day event for more than 100 Black creators. Touchpoints included ultra-premium room-drop welcome kits featuring shareworthy swag, a Family-Style Welcome Dinner as well as masterclass sessions, a portrait studio with celebrity photographer Matt Sayles, a gala, and a farewell […]

Knowing that wine culture can seem a bit esoteric to many consumers, Santa Margherita produced an experience to inform and excite its audience about the subject. Aiming for the sensory experience of a Northern Italian vineyard, the brand created a modular grapevine maze (executions ranged from 900 to 2,500 square feet, depending on the venue), […]

At the Sundance Film Festival, United Talent Agency took over a private residence off of the main drag, but not too far away from all of the action. Guests were treated to a comfortable but elegant experience (and breathtaking mountain views). The venue hosted an array of events—a panel discussion on food inequality, an art […]