Generate interest among influencers Archives - Page 2 of 74 - Event Marketer
Heineken’s Open-Air Concept Lures in Coachella Attendees
Heineken has been a Coachella sponsor for nearly two decades, and its Heineken House has been an event staple. But its 2019 activation was its biggest and boldest, thanks, in part, to an all-new beer garden. The brand created an 80-foot by 80-foot cantilevered, open-air shed that achieved several goals, including allowing more fans in...
Nike Revives ‘Ghostbusters’ to Boost the New Air Max
If you’ve ever dreamt of having Nike’s latest shoes delivered to you by a Ghostbuster, the Department of Unimaginable Mobile Unit was built for you. The project, intended to get the new Air Max 720 athletic shoes into the hands of L.A.-area influencers, used a white utility van designed to look like a rag-tag team...
The League make sure to Delight eMLS and FIFA fans alike with their latest Competition
Gaming is central to Major League Soccer fandom. In fact, 65 percent of avid MLS fans say that FIFA is a major driver of their interest in soccer. So, when it came time to launch the inaugural eMLS Cup, an esports tournament held in conjunction with EA Sports’ FIFA franchise, the league leveraged both gaming...
MasterCard partners with Riot Games for an All-Star Event Sponsorship Pop-Up Event
When conducting research into the esports audience, a new marketing segment for Mastercard, the company quickly discovered an important insight: establishing credibility with this audience requires an approach that supports the advancement of the community. With this in mind, Mastercard entered the scene in a big way, with a multi-year partnership with Riot Games, publisher...