Objective of Event: Generate interest among influencers

Many marketers invite influencers to attend their events, but Samsung invited influencers on a weekend getaway in addition to its event, to generate additional buzz and content. Ahead of Samsung launching its Galaxy Note 9 device at Samsung Unpacked, the brand enlisted 15 influencers from 10 different countries and flew them to New York City […]

Football—and yes, we’re talking soccer—is a global mega sport with billions of energetic fans, so for its sponsorship of the 2018 FIFA World Cup, Anheuser- Busch created a platform of experiences that spanned four weeks and every major global market. It began with a complete takeover and transformation of the Intercontinental Hotel in Moscow to […]

WHY THE JUDGES LOVE IT: BMW i’s brand aligns well with Coachella’s forward-thinking attendees, so the automaker documented the journey it takes to the festival while highlighting its vehicles. The brand sent a festival headliner and 17 influencers, all driving custom-wrapped i8 or i3 models, on a content creation excursion that celebrated music’s power to […]

WHY THE JUDGES LOVE IT:  Coachella is a breeding ground for content creation, so to promote its i Series electric and hybrid vehicles, BMW headed to the desert. The brand enlisted festival headliner John Gourley and 17 influencers to document their individual journeys to Coachella on social media. The campaign concluded with two exclusive nightlife […]

WHY THE JUDGES LOVE IT: Applegate launched a seven-city holiday tour to sample bites made from its organic bacon, traveling from Florida all the way up to New York City’s Radio City Music Hall. The vehicle had a fully functioning kitchen with a menu by celebrity chef Ian Knauer that included items like Applegate bacon […]