Generate interest among influencers Archives - Page 6 of 74 - Event Marketer
Uber Wines and Dines Influencers on a Restaurant on Wheels for the new Visa Card
THE SETUP: To demonstrate to a group of power users and frequent riders the new Uber Visa card and its four percent cash back on dining offer, Uber built a restaurant on wheels and invited Alex Guarnaschelli, a New York City chef, “Iron Chef” and Food Network judge to create neighborhood-inspired meals. After responding to...
Royal Caribbean Immerses Partners in Innovative Tech
Royal Caribbean is on a mission to change the perception of cruising—proving as much with “Sea Beyond,” a tech-fueled experience aimed at positioning the brand as a thought leader among an audience of financial investors, business partners and media. Featuring everything from autonomous vehicles to facial recognition technology to beacons, the 36,000-square-foot experience featured leading-edge...
BMW Sends Influencers on the ‘Road to Coachella’
BMW isn’t the first brand consumers think of when they think of a Coachella partner. So as the first-ever automotive brand to partner with the music festival, the brand sought to create an organic connection by highlighting the i Series’ sustainability message and its technology chops. The brand first created an original content piece celebrating...
General Mills Throws a Social Media-Fueled Bday Bash
Hamburger Helper is an iconic brand, but sometimes “iconic” can be perceived as “old.” To spread the love of the meal-assist product among millennials, General Mills needed to transform its brand into something ageless and culturally relevant. So it celebrated it’s iconic box character Lefty’s 40th birthday. What unfolded was an epic, social media-fueled birthday...