Objective of Event: Generate interest among influencers

For the launch of its HERO5 camera, Karma drone and new accessories and software solutions, GoPro went quid pro quo. Instead of communicating the features of its products through a static press event, the brand unleashed journalists, influencers and athletes at an interactive “day camp” in Squaw Valley, CA, where they could play with the […]

To maintain its leadership among U.S. Hispanic subscribers amid competition from digital media and new over-the-top services, HBO Latino, in premiering its new and first bilingual series in the U.S., “El Hipnotizador,” turned to live theater. The immersive experience recreated key elements from the series and on top of digital media and p.r. initiatives, resulted […]

To launch Tinder Plus, the new premium addition to its popular dating app, Tinder enticed 1,000 decision makers, media moguls and celebrities to Los Angeles’ iconic Hanger 8 for a Tinder Air experience that sent media exposure skyrocketing with more than 170 million impressions and event coverage from major media publications. Multiple on-site touchpoints and […]

Self-driving vehicles are a hot topic in the automotive industry, so to spotlight its autonomous Inspiration Truck as the most important technological achievement in the truck industry and the first truck approved to drive autonomously on public roads, Daimler subsidiary Freightliner activated a media event on the largest drivable stage in the world—the Hoover Dam. […]

When a 16-foot-tall UFO flying saucer “crashed” into The Grove, the retail and entertainment complex in Los Angeles, the p.r. stunt caught the attention of shoppers and motivated fans to come see it for themselves. This socially shareable moment was exactly what Fox wanted to achieve in promoting the return of “The X-Files” after a […]