Objective of Event: Generate interest among influencers

For the launch of Facebook IQ, a new insights division, Facebook needed to bring consumer data to life in a way that would keep the attention of busy mid-level to senior-level advertising and marketing executives for a full day of learning. So Facebook built an explorable “neighborhood” with a park, market, café and more stocked […]

Transforming a dealer event into a 24-hour “cosmic” experience, European automaker Opel’s Mission Astra launch event had attendees gazing at the stars from luxury bubble tents for a sleepover at a “space station” in Spain’s Sierra Nevada region where they were no longer dealers—they were astronauts. In shifts of 250, the 3,500 guests took part […]

Carving out a presence at SXSW is no easy task. Neiman Marcus did it with style thanks to a fashionista-focused strategy that mixed compelling content and cutting-edge music with digitally shareable experiences. The luxury-centric Make Some Noise activation ultimately drove $1.2 million in sales across Neiman Marcus’s online shops in just two days—60 percent of […]

Fact: 25 percent of young millennials buy technology products because they’re the cool new thing to have, not as a replacement or an upgrade. With that in mind, HP set out to showcase its Pavilion x360 notebook through a title sponsorship of pop star Meghan Trainor’s North American “That Bass” Tour. The program—which included a […]

AT&T wanted to create a social context to broaden and deepen relationships with c-level clients but had to find a creative and enticing way to carve out space in their busy social calendars. Enter a series of dinner events themed around culinary alchemy, a cooking culture that combines technique and technology. Each executive was hand-delivered […]