Generate interest among influencers Archives - Page 3 of 74 - Event Marketer
Applegate Natural and Organic Meats pop up in New York was fresh
Popular food programs like Whole30, a 30-day nutrition program designed to eliminate unhealthy food habits and cravings, tend to limit participants’ ability to dine outside the home. Indeed, most restaurant menus are chock-full of the foods that the Whole30 community has vowed to eliminate, from added sugars to grains to legumes to dairy. So, when...
Instagram lets the whole cityscape see insta stories
How do you communicate the significance of a storytelling platform that’s located in the palm of your hand? That was Instagram’s mission at the 2018 Cannes Lions Festival, where it served as an important part of Facebook’s on-site activation. The solution was a video art installation featuring eight hours of Instagram Stories collected from around...
Dove brings the meme “running on dry shampoo and coffee” to life with their own hair and coffee pop up cafe
In the competitive beauty product landscape, not even best-selling brands can afford to rest on their laurels. And the need to connect with consumers has become increasingly personal. Dove’s answer to this dilemma, as it embarked on a product launch for Dove Dry Shampoo targeting millennial women, wan s to leverage cultural trends, social media...
BMWs unveil of their concept car iNEXT was flying high above the rest of cars
BMW’s concept car iNEXT, an all-electric, highly automated sports activity vehicle, represents a “new era of mobility” for the brand. So, when it came time to unveil the model to the media, it needed a visionary event to parallel its visionary concept. And boy did the brand deliver. Rather than bringing the press to the...