Objective of Event: Generate interest among influencers

Popular food programs like Whole30, a 30-day nutrition program designed to eliminate unhealthy food habits and cravings, tend to limit participants’ ability to dine outside the home. Indeed, most restaurant menus are chock-full of the foods that the Whole30 community has vowed to eliminate, from added sugars to grains to legumes to dairy. So, when […]

How do you communicate the significance of a storytelling platform that’s located in the palm of your hand? That was Instagram’s mission at the 2018 Cannes Lions Festival, where it served as an important part of Facebook’s on-site activation. The solution was a video art installation featuring eight hours of Instagram Stories collected from around […]

In the competitive beauty product landscape, not even best-selling brands can afford to rest on their laurels. And the need to connect with consumers has become increasingly personal. Dove’s answer to this dilemma, as it embarked on a product launch for Dove Dry Shampoo targeting millennial women, wan s to leverage cultural trends, social media […]

BMW’s concept car iNEXT, an all-electric, highly automated sports activity vehicle, represents a “new era of mobility” for the brand. So, when it came time to unveil the model to the media, it needed a visionary event to parallel its visionary concept. And boy did the brand deliver. Rather than bringing the press to the […]

Serving up a personalized lip lounge, a boozy glitter party and a laundry room-themed “Suds” area exclusively for cleanser products, Sephoria: House of Beauty was anything but your typical beauty convention. Nor is launching a branded, proprietary event a bad way to celebrate your 20th year in the U.S.  Marking its first annual House of […]